Ed García Conde is a social media consultant and successful blogger. Working as a real estate appraiser since 1998 has enabled him to become fluent about the histories of the five boroughs of New York City as well as the current social and cultural transitions of these areas.
His blog Welcome2TheBronx has become the most widely read and recognized Bronx blog (250,000 monthly visitors and a social media reach of 1.5-2 million weekly).
2017 was a landmark year as Columbia University Libraries, recognizing the importance of Welcome2TheBronx, began archiving the website so that scholars may research the site in perpetuity.